Katrina most profitable actress of 2010

Ajay Devgn and Katrina Kaif will be crowned the most profitable actors of 2010 at the 'ETC Bollywood Business Awards 2010 - Evaluating Movie Moghuls' today (December 28). First timer Abhinav Kashyap will get the most profitable director trophy.

On evaluating the industry players on the basis of return on investment for the first time, the actors have won the top spots after the economic quotient of their movies was taken into consideration as a cornerstone for mapping their success.

"Figures talk, you cannot manipulate it, you cannot play games with it," said Ajay, who has had six releases this year including 'Atithi Tum Kab Jaoge?' 'Raajneeti', 'Golmaal 3', and 'Once Upon a Time in Mumbaai' and except 'Aakrosh' and 'Toonpur Ka Superhero', all his movies did good business.

The research done by ETC indicated that Indian audiences paid a cumulative sum of Rs.282 crore to watch Ajay's films throughout the year vis-a-vis Rs.142 crore to watch Katrina's 'Raajneeti' and 'Tees Maar Khan'.

Breaking all records is Salman Khan starrer 'Dabangg' that has been named as the top grosser of the year. Debut director Abhinav Kashyap bagged the most profitable director trophy for the corrupt cop saga with audiences paying a cumulative sum of over Rs.140 crore to watch his film.

"It is a fair assessment of the recipient's work and his popularity and mass appeal," said Arbaaz Khan, winner of the most successful producer for 'Dabangg'.

This will be the first time in India where an initiative has sought to recognize even the marketers, distributors, production houses and exhibitors on the basis of business the industry has generated in 2010.

"All those who represent the industry, actors, musicians and directors have only been judged on creative parameters. No one had thought of evaluating them on how much business they had generated," Anurag Bedi, business head, ETC, said.

"Such an evaluation will bring forward the workings of Bollywood as an industry," he added.

The ceremony also has first time categories such as marketing (best marketed film of the year - 'My Name Is Khan'), distribution (special award for film distribution) and promotion (most successful banner/corporate house/production house of the year), among others.

While the award for the most profitable multiplex chain of the year goes to PVR Cinemas, the most successful small-budget film of the year trophy will be handed over to 'Peepli Live'. Corporate house of the year is Shree Ashtvinayak Cinevison Ltd.

The ceremony will also recognise the most successful Hollywood film of the year with 'Inception' taking centrestage.

"ETC Bollywood Business Awards 2010 - Evaluating Movie Moghuls" will aired December 28 at 8.30pm on ETC channel.

Maintain peace after Ayodhya verdict, urges Bollywood

Priyanka Chopra and Ranbir Kapoor joined several other Bollywood stars to urge Indians to maintain peace and harmony once the Ayodhya verdict is out.

"We are known for our unity. If you disagree with the verdict please don't resort to violence. There are peaceful methods to resolve it. Please maintain peace and order," Ranbir said at a press conference.

Priyanka added: "Whatever may be the verdict, we should maintain peace and harmony as it is a very important day for India."

The release of their 'Anjaana Anjaani' had been postponed from September 24 to October 1 in view of the verdict on the Babri Masjid-Ramjanmabhoomi title suit case that the Lucknow bench of the Allahabad High Court was due to deliver on that day.

The Supreme Court Thursday deferred this till Sep 28.

Ranbir and Priyanka were joined by Farhan Akhtar, Ajay Devgn, Anil Kapoor and Sophie Choudhary, filmmakers Madhur Bhandarkar and Sajid Khan and producers Sajid Nadiadwala and Ritesh Sidhwani.

In his appeal, Farhan said: "We should stay together and shouldn't let down the reputation of our country. The media should report responsibly and should not sensationalise anything."

Additional Police Commissioner (Mumbai-West) Amitabh Gupte was also present at the press conference.

He said: "On behalf of the Mumbai police, I am thankful to the film industry as they have come forward for this cause. On behalf of the Mumbai police, I would request Maharashtra and the rest of India to maintain the law and order after the verdict."

Kajol takes credit for Ajay's success

Kajol has just celebrated her birthday and her husband Ajay Devgn has just had a big success in 'Once Upon A Time In Mumbaai', and the actress says she can take some credit for her husband's success.

"Don't you think I've trained him very well?" her voice sparkles with mischief, pride and pleasure when told that she has a hand in Devgn's makeover.

"Seriously, it does make a difference whom you are married to. The influence in a marriage works both ways. I credit my husband with a lot of what has happened in my career. And I take some credit for his success. He won't mind," said Kajol, who turned 35 Aug 5.

"The celebrations in my family started much before my birthday. When Ajay and the team of 'Once Upon A Time In Mumbaai' saw the collections for the first three days, they were jumping with joy."

And then she spent her birthday with the people who matter the most to her.

"I like my family. I like being with them. Unlike most people I've no issues with my family. My mother (actress Tanuja) and sister (Tanisha) came over for my birthday. We had lunch and a pooja. That was it," she said.

About to be mom all over again, Kajol admits working on 'We Are Family' after her pregnancy did impede her as an actress.

"It was just that one last song 'Jailhouse Rock' where I was pregnant. They were very considerate. They changed the steps for me. Earlier, there was quite a lot of jumping and hopping in my steps which I told them I couldn't do. It was very sweet of them to comply."

She agrees that the roles doing justice to her presence are not that frequent.

"At the end of the day it's all about how much justice you do to what's given to you. I need a good producer and a director, like Karan Johar. A film works only when everyone gives his or her best."

Sweets on the sets on Double Dhamaal

Ajay Devgn's mom sent laddoos to the sets of Double Dhamaal in celebration of the birth of her grandson.

While Ajay Devgn prefers to play down the celebrations around the birth of his second child, his folks have no such qualms.

The actor's mom Veena Devgn sent boxes of sweets over to the sets of Indra Kumar's Double Dhamaal on Tuesday. It was her way of announcing the birth of her grandson.

Says a source, "As Ajay's buddy Sanjay Dutt was shooting for Double Dhamaal in Mehboob Studios, she sent across boondi ke laddoos for everyone on the sets. The gesture took the unit by surprise."

The source adds, "Sanjay was one of the first to arrive at the hospital to call on Kajol and Ajay after the baby boy was born. In any case, the rest of the cast of Double Dhamaal as well as director Indra Kumar have an old association with Ajay."

The cast, which includes Kangna Ranaut, Riteish Deshmukh, Aashish Chowdhry, Jaaved Jaafri and Mallika Sherawat, tucked into the laddoos during lunch break.

Devgn's publicist confirms, "Sweets were sent to the Double Dhamaal sets."

Kajol delivered a baby boy on Monday morning at Lilavati Hospital. Nysa, 7, is Ajay and Kads' firstborn.

Golmaal 3 poster out

Though a working poster made by the production folk had been doing the rounds, here is the real deal.

Here's a dekho of the poster of Rohit Shetty's Golmaal 3 that stars Ajay Devgn, Kareena Kapoor, Arshad Warsi, Tusshar Kapoor, Shreyas Talpade, Kunal Khemu. The film is slated to release on November 5.

Kajol, Ajay have a baby boy

Kajol gave birth to a baby boy early today (September 13) seven years after her daughter Nysa was born.

Kajol and Ajay Devgn got married in 1999.

Kajol, who recently featured as a doting mother in Karan Johar's 'We Are Family', gave birth to the child at 9.20am at Mumbai's Lilavati Hospital, a source close to the couple said.

And the wishes started pouring in from Kajol and Ajay's B'wood buddies instantly.

Shah Rukh Khan posted on his Twitter page: Bringing life on earth is the most beautiful gift of God. Allah bless Ajay & Kajol with happiness & health. Son of a devgun wow masha allah.

Priyanka Chopra said: It's amazing when a new life comes into the world.. Congrats Ajay and kajol on the birth of ur baby boy.."

Arshad Warsi added: "God bless the little rock star that has come into the lives of Ajay n Kajol, love the Devgan family..."

Riteish Deshmukh wrote: Congratulations to Ajay and Kajol. A baby boy arrives!"

Ajay posted later on his Twitter page, "Thanks everyone for ur blessings and good wishes. I have conveyd d same to my family."